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The platform is rolling out a updated setting that enables them to cut down on the amount of artificial intelligence-produced media appearing in their streams. This move comes as the company revealed that it currently hosts in excess of 1 bn AI videos.

Trial and Implementation

The update is in a pilot phase over the next few weeks before a global rollout. This advancement comes amid a increase in AI-generated material, fueled by recent AI video creators.

AI Proliferation Online

It has been noted that approximately one in 10 of the most rapidly expanding channels on a popular video site exclusively feature AI-generated videos. A considerable share of this content is considered “AI slop”, a label for substandard, mass-produced content that is typically absurd or dreamlike.

“We know from our community that a lot of users appreciate content produced via AI tools, including computer-generated images to informative clips, and we aim to offer the community the option to see more or less of that, based on their own preferences,” commented a spokesperson.

AI on the Platform

TikTok announced that there are now over a billion videos on its network tagged as made with AI. Collectively, over 100 million videos are submitted to the service every day, making AI-generated material a minor portion of its overall inventory.

How to Adjust Settings

Users will be able to decrease or raise the amount of AI content they view by accessing the “manage topic” feature in the platform and selecting “AI-generated content”. Other topics that can already be adjusted under the setting include politics, fashion, beauty, and dance.

Platform Guidelines

TikTok’s policies require creators to identify lifelike AI-generated content, and it forbids harmful deepfakes of public figures or critical incidents. Any believable artificial content that is without a tag can be taken down under its terms of service.

Additionally, the service will henceforth attach an artificially created label to content produced via its own AI tools, or detected by an cross-platform project for recognizing AI-generated material. This action is aimed to help prevent users from attempting to evade the disclosure requirement.

Educational Initiatives

TikTok is additionally launching a $2 million educational fund for experts and institutions to produce informative material about ethical AI use. This program will assist non-profit groups dedicated to teaching computer science.

Content Safety Approach

The video-sharing app has justified its content review process, during controversy over plans to lay off numerous review team members in the United Kingdom. The company is expected to eliminate hundreds of positions in its trust and safety team in the UK capital, with worker representatives and internet security professionals raising concerns that people are being substituted by AI moderation.

A company official stated that human moderation would remain essential, but automated tools can shield workers by filtering out the most distressing content ahead of it is viewed by staff. TikTok announced a 76% decrease in disturbing and violent content handled by human moderators over the previous year due to the use of its machine learning processes.

We believe it is crucial to combine staff and AI to ensure user safety,” the official commented. “We’ll have staff as involved in the system, but we further consider it’s extremely critical to reduce exposure to harmful content as rapidly, which is why a extensive automated help is really helping us operate efficiently.”